Your friends John and Pam’s business has been expanding at a very fast pace. At this phase, they want to broaden their business scope and sell packaged meals at grocery stores and online. You have mentioned to them the importance of data mining and business intelligence in today’s business, and they have asked you to explain the following:
- Data mining and online analytical processing and how it applies to their business model.
- The adoption of business intelligence techniques and their benefits to John and Pam’s organization.
In response to your peers, explain how these concepts are used in today’s marketing.