5.1. Current Business Level Strategy
Draw the 2 by 2 generic business strategy matrix. Be sure to label the matrix completely. Put each of your company’s（Sunpower） businesses/brands in the appropriate box in the matrix. Then, discuss the “Source of Competitive Advantage.” Assess the extent to which each business/brand competes on the basis of low cost versus the uniqueness of its products or services. Finally, discuss the “Competitive Scope.” Assess the extent to which each business/brand exploits its competitive advantage in a broad or narrow target market. Do not talk in vague generalities. Be specific and detailed in your discussion. （above 1300 words）
