Marketing Expenses versus Rival Firms
- Go to the Investor Relations page on your NIKE’s website as well as TWO of its primary competitor’s websites and download the three form 10Ks for the respective firms.
- Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
- Prepare a comparative data table to consolidate this information.
- Prepare a 500-word report to suggest implications for your NIKE in terms of marketing or advertising expenditures going forward as needed to implement strategies.