Discussion thread: product strategy, distribution, social media | BUSI 520 – Strategic Marketing Management | Liberty University

From the list below, choose a subject you would like to research. This will be the topic of your thread:

  • Product strategy
  • Distribution
  • Defending the practice of social media marketing

Original Post
You will create an original post in response to one of the available topics for each discussion.
 Title your post according to your selected topic.
 In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
o Formulate a question for classmates about your topic that your classmates will
respond to.
o Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
o Use two scholarly sources in addition to the course textbook.
o Use current APA format.