Complete an executive summary, existing missions, objectives and

Complete a: 

  • Executive summary;
  • Existing mission, objectives, and strategies;
  • A new mission statement

This is for Crocs Inc and must be 4-5 pages. The exective summary must be minimum 3 pages. The existing mission, objectives and strategies must be minimum 1 page and the mission statement is a mission statement so 1-2 paragraphs.


Utilize the attachments as they come from the class book. One attachment is Crocs Inc’s case with financial numbers and other important information and the other is a glossery of different strategies a company uses. Another important referance is below and is a link to the companies 10-k report.