Business level strategy v. corporate level strategy | STR581 Strategic Planning & Implementation | University of Phoenix


You might use the elements of a SWOT analysis in the development of your business-level strategy as follows:

  • Cost advantages from proprietary know-how and/or location
  • Creativity (ability to develop new products)
  • Valuable intangible assets: intellectual capital
  • Competitive capabilities
  • Effective recruitment of talented individuals
  • Resources: financial, intellectual, location

Are these elements the strengths and weaknesses of a company or the opportunities and threats of a company? Explain?

Please respond in a minimum of 225 words.