Case Study: Adolph Coors Company
Answer the following Questions –
- What are the current problems of Coors?
- How are these problems affecting the corporate reputation of Coors?
- What would Shirley’s communication objective be if Coors agreed to the interview? If the brothers did not do the interview?
- Should Shirley Richard encourage or discourage the Coors brothers to go on “ 60 Minutes ”?
- What suggestions would you have for improving media relations and corporate reputation at Coors?
Around 1000 words
if you could divide into sub titles for each require section , that would be appreciate